Brand guidelines
When you write about Done Bear, use the wordmark or icon, spell the name as two capitalised words, and keep Brand Blue for the mark. Genuine product screenshots are fine in articles and reviews; the bear illustrations are not. Type, colour roles and surfaces for designers live on /design.md.
Naming
- Write "Done Bear": two words, both capitalised.
- Never write it as "DoneBear", "donebear", "done bear", or "DB".
- In URLs, use one lowercase word, no space: donebear.com.
Usage
- Do not use the name as a verb (e.g. "I Done Bear'd my tasks").
- Do not combine the name with other words to create new terms.
- Do not use the name in a way that implies endorsement without permission.
Logo
A wordmark and an icon, in light and dark.
Colours
Values for articles and reviews. Brand Blue is for the logo and wordmark only.
Foreground
#161513
Primary text and UI elements.
Background
#FBFAF9
Default background.
Surface
#F8F8F6
Subtle section surface.
Brand Tint
#CCE1FE
Soft brand tint for backgrounds and selection.
Brand Bright
#1AAAF4
Bright accent for illustration and emphasis.
Brand Blue
#0C41F4
Logo and wordmark only. Never a button, link, or checkbox.
Typography
Inter, a variable font with weights from 100 to 900, sets all text in the product and on the site. Geist Mono sets code.
The quick brown fox jumps over the lazy dog.
Inter
Sans-serifIllustration
The bear illustrations are original artwork and are not press assets. To represent Done Bear, use the wordmark or icon. Do not reproduce, redraw or generate imitations of the character.
