Brand
Brand guidelines
Resources for presenting the Done Bear brand consistently and professionally.
Naming
- Always write "Done Bear" as two separate words.
- Capitalize both words: Done Bear.
- Never write it as "DoneBear", "donebear", "done bear", or "DB".
- In URLs, use lowercase with a hyphen: donebear.com.
Usage
- Do not alter the spacing or capitalization of the name.
- Do not use the name as a verb (e.g. "I Done Bear'd my tasks").
- Do not combine the name with other words to create new terms.
- Do not use the name in a way that implies endorsement without permission.
Logo
The Done Bear logo consists of a wordmark and icon. Use them wherever the brand needs to be represented.
Done Bear
Done Bear
Colors
A minimal palette. Use these colors consistently across all brand materials.
Foreground
#020817
Primary text and UI elements.
Background
#FFFFFF
Default background.
Surface
#F7F7F8
Subtle section surface.
Brand Tint
#CCE1FE
Soft brand tint for backgrounds and selection.
Brand Bright
#1AAAF4
Bright accent for illustration and emphasis.
Brand Blue
#2663EB
Primary brand accent for buttons, links, and focus.
Typography
Done Bear uses Glide, a variable font (400–900), for all text across the product and marketing.
The quick brown fox jumps over the lazy dog.
Glide
Sans-serif